You're dying to manipulate any conversation around to everyone's favorite topic: YOU! Click through to Presidential Elections, a well tailored and tight clip from a new marketing toolkit. The AICP Show at MOMA is leveraging artists' networks to fuel a viral campaign designed to build awareness. Would that all commercials were this much fun.
Congratulations on being a past inductee to the AICP Show’s collection at The Museum of Modern Art, an achievement you should be extremely proud of.Unlike your job, golf swing or child, this is an accomplishment you can bring up during any conversation. Because being part of the permanent collection isn’t just a testament to your work being relevant in ad land, but culture as a whole.
Making every conversation a conversation about you.
It would be great to use a similar theme for a corporate campaign, either internal or external.
Amy Corr at MediaPost has more.
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